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When to Redesign Your App

Dporter Registered: 6/18/2021 6:23:50 AM
Posts: 1
Posted Jun 18 2021 6:24AM 
Is it the right time to redesign an app? It’s hard to find a technology company that hasn’t totally changed the UX and UI of their application(s) at least once. You may remember the total Facebook’s website redesign and witnessed the old skeuomorphic design of Instagram before it switched over to a simpler and flatter design. Instagram mobile app redesign The design never stands still. Trends, users’ tastes, and users’ needs change with time, and even a great UX design can become obsolete. Redesigning an application is one way your business can adjust to the ever-changing world. Let’s just check that it's actually time to give your application a new visual design. Here are the first signs that an app needs UX and UI optimization: Users complain about your app While reading customer support emails and reviews on Google Play, the App Store, and your app’s community, you may see certain red flags: Low app ratings of 3 stars or fewer (or lower than your usual ratings) Multiple negative reviews from old (and especially new) users Definite problems that users tell you about in their reviews Angry comments on social networks Carefully analyze negative comments to understand what elements of the UI/UX design should be changed and what features don’t need improvements. Your conversion rate is low You might be experiencing a classic scenario when you realize your sales aren’t that impressive, your users are rather unenthusiastic, and there’s weak growth of your user base. Clearly, your app’s UX requires an urgent repair. Let’s see how an app redesign impacts your conversion rate using the example of GrowFit, an app we redesigned for clients in India that helps users improve their eating habits. After conducting a detailed analysis of the existing app, we understood that GrowFit had a low rate of completed registrations because the registration process was time-consuming. Additionally, the number of daily active users was below expectations, as food logging was boring. To fix the registration problem, we enhanced the app’s UX using a chatbot and made the questionnaire more engaging and user-friendly. This increased the percentage of completed registrations by 15 percentage points. The chatbot also helped us make food logging more interactive, leading a 10 percentage point increase in daily active users. Check out our case study on GrowFit to learn how this nutrition app helps users keep track of their health. The GrowFit app You’ve rebranded your company If you’re rebranding your business, you have to redesign your app as well to stay consistent with your brand’s overall style. Even though you might not add new features, people have to be able to identify your new brand and associate it with your software. You may also re-develop a new concept that involves not only graphical changes but some serious functionality updates. For instance, DoubleClick, an ad tool acquired by Google, became Google Ad Manager. Along with this rebranding, Google updated the product’s UI and UX to match the style of all other Google products. You’re looking for a new target audience Once you make the huge decision to attract or focus on a new audience, you should prepare a new product vision and marketing strategy. These will inevitably involve specific design requirements that will likely differ from your current ones. Flickr is an example of an app that switched to a different target audience. It first was an online role-playing game called Game Neverending where people could build items, buy them, and interact with other players. One of the game’s features was photo sharing, which got more and more popular. So Game Neverending chose to focus on photo lovers only and turned into Flickr, a community for photo sharing and inspiration.
mtom78632 Registered: 6/30/2021 7:39:42 AM
Posts: 246
Posted Jul 15 2021 10:48AM 
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mtom78632 Registered: 6/30/2021 7:39:42 AM
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mtom78632 Registered: 6/30/2021 7:39:42 AM
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mtom78632 Registered: 6/30/2021 7:39:42 AM
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